Always On The Run – P

To position the brand and enter new consumer niches, we knew that everything was about credibility. We demonstrated commitment and unlimited support to national and international talent under all the artistic and creative platforms.

We created the campaign Always On The Run to highlight all that talent. This campaign was about 14 personal and group projects developed and grown in Mexico City. In addition, we did a documentary video talking about their work and daily life, and it had a duration of 6 months.

The campaign integrated all areas of the marketing team. It began with a curator’s selection of ambassadors from the PR area, a production calendar from the Content Generation area and an aggressive strategy from the Digital area to reach the reproduction objectives. The selection of profiles was varied, from musicians, illustrators, chefs, barbers, etc. This initiative diversified the brand to new audiences.

Finally, a closing screening and a party was held for our social network followers and ambassadors.